Process / pipelinevalue-perception-measurement
旅游感知价值量表
旅游感知价值量表（PVST）衡量游客对旅游体验是否物有所值的判断——即在感知收益（体验质量、情感满意度、新颖性）与感知成本（金钱价格、时间投入、精力）之间取得平衡。该量表植根于Zeithaml（1988）的价值感知理论，并由Petrick（2002）扩展至休闲情境，将价值操作化为多维度（而非仅价格），同时捕捉情感和相对成分以及财务公平性。价值感知是关键的满意度驱动因素，也是重复访问和口碑传播的预测指标，尤其对于前期投入高且回报不确定的体验而言。
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来源
- Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22. DOI: 10.1177/002224298805200302 ↗
- Williams, M. R., & Attaway, J. S. (2001). Exploring salespersons' customer orientation as a mediator of organizational culture's influence on buyer-seller relationships. Journal of Personal Selling and Sales Management, 16(4), 33-52. link ↗
- Petrick, J. F. (2002). Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of Leisure Research, 34(2), 119-134. DOI: 10.1080/00222216.2002.11949965 ↗
- Sanchez, J., Callarisa, L., Rodríguez, R. M., & Moliner, M. A. (2006). Perceived value of the purchase of a tourism product. Tourism Management, 27(3), 394-409. DOI: 10.1016/j.tourman.2004.11.007 ↗
如何引用本页
ScholarGate. (2026, June 3). Perceived Value Scale for Tourism (PVST). ScholarGate. https://scholargate.app/zh/tourism-management/perceived-value-scale-tourism
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