方法对比

	旅游感知价值量表	旅行动机量表
领域	旅游管理	旅游管理
方法族	Process / pipeline	Process / pipeline
起源年份	1988	1979
提出者	Zeithaml, V. A.; Petrick, J. F.	Crompton, J. L.; Iso-Ahola, S. E.
类型	Self-report questionnaire	Self-report questionnaire
开创性文献	Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.	Plog, S. C. (1974). Why destination areas rise and fall in popularity. The Cornell Hotel and Restaurant Administration Quarterly, 14(4), 55-58.
别名	PVST, Tourism Perceived Value	TMS, Tourism Motivation Scale
相关	5	5
摘要	The Perceived Value Scale for Tourism (PVST) measures visitors' judgments of whether tourism experiences deliver fair value—balancing perceived benefits (quality of experience, emotional satisfaction, novelty) against perceived costs (monetary price, time investment, effort). Rooted in Zeithaml's value perception theory (1988) and extended by Petrick (2002) to leisure contexts, the PVST operationalizes value as multidimensional (not price alone), capturing emotional and relative components alongside financial fairness. Value perception is a critical satisfaction driver and predictor of repeat visitation and word-of-mouth, particularly for experiences with high upfront investment and uncertain return.	The Travel Motivation Scale (TMS) measures the underlying reasons and psychological drivers that prompt individuals to take vacations and choose specific destinations. Developed by Crompton (1979) and Iso-Ahola (1982), and theoretically grounded in push–pull motivation theory, the TMS operationalizes intrinsic motivations (escape from routine, self-discovery, social connection) and destination-specific attractions (beaches, cultural sites, activities). Understanding travel motivation is central to destination positioning, experience design, and visitor segmentation, as different motivational profiles require different marketing messages and service configurations.