Strategic Importance-Performance Analysis
Strategic importance-performance analysis (IPA) is a simple, visual method for prioritizing attributes by plotting how important each one is against how well the organization performs on it. Martilla and James introduced IPA in 1977 to help managers translate satisfaction research into action, arguing that measuring performance alone is not enough — you must know which attributes matter. The two dimensions define a grid with four action quadrants, from 'concentrate here' (high importance, low performance) to 'possible overkill' (low importance, high performance). Used strategically, IPA turns a list of capabilities, service features, or strategic factors into a clear map of where to invest, where to maintain, and where resources may be wasted, making it a lightweight complement to more formal prioritization tools.
पूरी विधि पढ़ें
यह खंड पढ़ने के लिए निःशुल्क खाते से साइन इन करें।
पद्धति मानचित्र
सम्बन्धित पद्धतियों का परिवेश — अन्वेषण हेतु किसी नोड का चयन करें।
स्रोत
- Martilla, J. A., & James, J. C. (1977). Importance-Performance Analysis. Journal of Marketing, 41(1), 77-79. DOI: 10.1177/002224297704100112 ↗
इस पृष्ठ का उद्धरण कैसे दें
ScholarGate. (2026, June 23). Strategic Importance-Performance Analysis (IPA Grid for Strategic Attribute Prioritization). ScholarGate. https://scholargate.app/hi/strategic-management/importance-performance-strategy
कौन-सी पद्धति?
इस पद्धति को उसकी निकटतम सजातीय पद्धतियों के साथ रखकर उन्हें साथ-साथ पढ़ें — पुस्तकालय पुस्तकें मेज़ पर रख देता है; चुनाव आपका है।
- Analytic Hierarchy Process for Strategic Prioritiesरणनीतिक प्रबंधन↔ तुलना करें
- Strategic Value Chain Analysisरणनीतिक प्रबंधन↔ तुलना करें
- SWOT-AHP Hybrid Analysisरणनीतिक प्रबंधन↔ तुलना करें