Latent structureTechnology adoption / structural equation modelling
Technology Acceptance Model
The Technology Acceptance Model (TAM) is a theoretical model of why people accept or reject information technology, introduced by Fred Davis in 1989. Adapting the Theory of Reasoned Action, it posits that two beliefs—perceived usefulness and perceived ease of use—shape attitudes and behavioural intention toward a system, which in turn drives actual use. The constructs are measured with validated survey scales and the relations are typically estimated as a structural equation model.
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来源
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. DOI: 10.2307/249008 ↗
- Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204. DOI: 10.1287/mnsc.46.2.186.11926 ↗
如何引用本页
ScholarGate. (2026, June 22). Technology Acceptance Model (TAM). ScholarGate. https://scholargate.app/zh/science-technology-studies/technology-acceptance-model
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