Manifest Content Analysis
Manifest content analysis is a quantitative research technique that systematically counts the explicit, surface-level features of communication messages — words, sources, themes, images, or actors that are directly visible in the text or media artifact — according to a predefined coding scheme. Rooted in Bernard Berelson's classic definition of content analysis as the 'objective, systematic, and quantitative description of the manifest content of communication,' it is one of the foundational empirical methods of mass communication and media research.
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另有 9 项
来源
- Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 9780761915454
- Hayes, A. F., & Krippendorff, K. (2007). Answering the call for a standard reliability measure for coding data. Communication Methods and Measures, 1(1), 77–89. DOI: 10.1080/19312450709336664 ↗
如何引用本页
ScholarGate. (2026, June 22). Manifest Content Analysis of Communication Messages. ScholarGate. https://scholargate.app/zh/communication/manifest-content-analysis
选用哪种方法？
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- 内容分析质性↔ 比较
- Framing AnalysisCommunication↔ 比较
- Intercoder ReliabilityCommunication↔ 比较
- Krippendorff's AlphaCommunication↔ 比较
- 定量内容分析研究设计↔ 比较