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定量内容分析
定量内容分析是一种系统、可重复的方法，用于将文本、图像或其他记录的传播的显性内容转化为数值数据。通过将预先指定的代码簿应用于定义的语料库并对结果类别进行计数或评分，研究人员可以获得可进行标准统计检验的频率分布、比例和关系。它是大规模、客观分析媒体、文件、社交媒体帖子、政策文本及类似材料的主导方法。
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来源
- Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Sage. ISBN: 978-0761915454
- Berelson, B. (1952). Content Analysis in Communication Research. Free Press. link ↗
如何引用本页
ScholarGate. (2026, June 3). Quantitative Content Analysis. ScholarGate. https://scholargate.app/zh/research-design/quantitative-content-analysis
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