Process / pipelineFraming and visual communication
Visual Framing Analysis
Visual framing analysis examines how images — photographs, video stills, infographics — frame an issue by selecting and emphasizing certain aspects of reality, just as verbal frames do. Building on framing theory and the multi-level model articulated by Rodriguez and Dimitrova, it interprets visuals across levels from what is literally depicted to the ideological meanings they carry, recognizing that images frame powerfully and often covertly.
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来源
- Rodriguez, L., & Dimitrova, D. V. (2011). The levels of visual framing. Journal of Visual Literacy, 30(1), 48–65. DOI: 10.1080/23796529.2011.11674684 ↗
- Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. DOI: 10.1111/j.1460-2466.1993.tb01304.x ↗
如何引用本页
ScholarGate. (2026, June 22). Visual Framing Analysis of Images and Media. ScholarGate. https://scholargate.app/zh/communication/visual-framing-analysis
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