Process / pipelineData collection
Online Survey — Web-Based Survey Research
An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today.
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Sources
- Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494. DOI: 10.1086/318641 ↗
- Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. ISBN: 978-1118456149
Related methods
Referenced by
API-based Data CollectionFace-to-face SurveyMobile SurveyOnline Delphi TechniqueOnline Focus GroupOnline Mobile Experience SamplingOnline Semi-structured InterviewOnline Structured InterviewPilot-tested SurveyRemote Delphi TechniqueRemote SurveySurveyTelephone-assisted SurveyTriangulated SurveyWeb Scraping