Process / pipelineData collection
Mobile Survey — Mobile Survey Data Collection
A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.
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Sources
- Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560. DOI: 10.1177/0894439313510482 ↗
- Buskirk, T. D., & Andres, C. (2012). Smart surveys for smart phones: Exploring various approaches for adopting survey research to the smartphone era. Survey Practice, 5(1). link ↗