Process / pipelineData collection
Face-to-face Survey — Interviewer-Administered Questionnaire
A face-to-face survey is a structured data collection method in which a trained interviewer meets respondents in person and administers a standardised questionnaire. The interviewer reads questions aloud, clarifies wording when permitted by protocol, and records answers — either on paper (PAPI) or a laptop/tablet (CAPI). This mode consistently achieves higher response rates and better data quality for complex or sensitive questionnaires than self-administered alternatives, and is the reference standard in large-scale population surveys.
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Sources
- Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000
- Groves, R. M., Fowler, F. J., Couper, M. P., Lepkowski, J. M., Singer, E., & Tourangeau, R. (2009). Survey Methodology (2nd ed.). Wiley. ISBN: 978-0470465462