Process / pipelineData collection
Online Semi-structured Interview — Virtual Qualitative Interview
An online semi-structured interview is a qualitative data collection technique in which a researcher conducts a guided but flexible conversation with a participant over a digital medium — video call, telephone, chat, or email — using a prepared interview guide with open-ended questions while remaining free to probe, reorder, or add follow-up questions as the dialogue unfolds. It combines the accessibility of remote communication with the depth and adaptability of semi-structured inquiry.
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Sources
- Brinkmann, S., & Kvale, S. (2015). InterViews: Learning the Craft of Qualitative Research Interviewing (3rd ed.). Sage. ISBN: 978-1452203867
- Salmons, J. (2014). Qualitative Online Interviews: Strategies, Design, and Skills (2nd ed.). Sage. ISBN: 978-1483332673