Process / pipelineNitel desen ve analiz
现场式民族志 — 混合线上线下定性研究
现场式民族志将民族志的系统性在线社群观察与直接的线下实地考察相结合。研究者在社群或实践存在的数字空间与物理地点之间穿梭，通过线上话语与面对面接触进行三角验证。这种方法特别适用于身份和实践横跨线上线下世界的社群 — 例如粉丝社群、患者群体、活动家网络和专业亚文化等。
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来源
- Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. ISBN: 9781526458162
- Kozinets, R. V. (2015). Netnography: Redefined (2nd ed.). Sage. ISBN: 9781446298411
如何引用本页
ScholarGate. (2026, June 3). Field-Based Netnographic Research. ScholarGate. https://scholargate.app/zh/qualitative/field-based-netnography
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