Hypothesis test
联合分析
联合分析是一种偏好测量技术，它将整体产品评价分解为受访者分配给每个属性水平的单独效用值——称为部分效用。该方法由 Green 和 Srinivasan 在他们 1978 年发表于《消费者研究杂志》的开创性论文中正式确立，已成为营销研究和产品设计中量化买家在选择不同选项时真正权衡取舍的主导工具。
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Method map
The neighbourhood of related methods — select a node to explore.
来源
- Green, P.E. & Srinivasan, V. (1978). Conjoint analysis in consumer research: Issues and outlook. Journal of Consumer Research, 5(2), 103–123. DOI: 10.1086/208721 ↗
- Orme, B.K. (2020). Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research (3rd ed.). Research Publishers. link ↗
如何引用本页
ScholarGate. (2026, June 1). Conjoint Analysis (Choice-Based and Adaptive Variants). ScholarGate. https://scholargate.app/zh/experimental-design/conjoint-analysis
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
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- 随机对照试验 (RCT)实验设计↔ compare
- 响应面方法 (RSM)实验设计↔ compare