Latent structureMultivariate analysis
稳健联合分析
稳健联合分析在对多属性产品或服务的受访者偏好进行分解以获得部分效用值的同时，能够抵御异常评分或不寻常受访者的干扰影响。它通过稳健回归或稳健聚合技术来调整经典的联合估计方法，从而即使在少数评价明显偏离多数的情况下，关于属性重要性的结论也能保持可信。
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来源
- Croux, C., Filzmoser, P., & Oliveira, M. R. (2007). Algorithms for Projection-Pursuit Robust Principal Component Analysis. Chemometrics and Intelligent Laboratory Systems, 87(2), 218–225. DOI: 10.1016/j.chemolab.2007.01.004 ↗
- Green, P. E., & Srinivasan, V. (1978). Conjoint Analysis in Consumer Research: Issues and Outlook. Journal of Consumer Research, 5(2), 103–123. DOI: 10.1086/208721 ↗
如何引用本页
ScholarGate. (2026, June 3). Robust Conjoint Analysis. ScholarGate. https://scholargate.app/zh/statistics/robust-conjoint-analysis
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