Process / pipelineNitel desen ve analiz
视觉分析——定性研究中的视觉分析
视觉分析是一种定性研究方法，它系统地检查视觉材料——如照片、电影、艺术作品、广告和图表——以理解意义是如何产生、传播和解释的。它借鉴了艺术史、符号学和社会科学的传统，将视觉对象视为承载社会、文化和意识形态意义的数据。存在多种分析框架，从形式构成分析到话语分析和受众接收方法。
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来源
- Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056
- Banks, M. (2007). Using Visual Data in Qualitative Research. Sage. ISBN: 978-0761943754
如何引用本页
ScholarGate. (2026, June 3). Visual Analysis in Qualitative Research. ScholarGate. https://scholargate.app/zh/qualitative/visual-analysis
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