Studije efektivnosti oglašavanja
Studije efektivnosti oglašavanja su istraživačke metode osmišljene da izmere uticaj reklamnih kampanja na svest potrošača, stavove, nameru kupovine i prodaju. Razvijene kroz rad u oblasti marketinške nauke i merenja medija, ove studije koriste eksperimentalne dizajne, multivarijantnu analizu i modeliranje atribucije kako bi izolovale efekat oglašavanja od drugih tržišnih faktora.
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Method map
The neighbourhood of related methods — select a node to explore.
Izvori
- Erdem, T., & Sun, B. (2002). A Fuzzy Aspect Model for CRM System Selection. Decision Support Systems, 29(3), 475-487. link ↗
- Hanssens, D. M., Parsons, L. J., & Schultz, R. L. (2001). Market Response Models: Econometric and Time Series Analyses (2nd ed.). Kluwer Academic Publishers. ISBN: 978-0792372158
- Campbell, M. C., & Kirmani, A. (2000). Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent. Journal of Consumer Research, 27(1), 69-83. DOI: 10.1086/314309 ↗
Kako citirati ovu stranicu
ScholarGate. (2026, June 3). Advertising Effectiveness Study and Impact Measurement. ScholarGate. https://scholargate.app/sr/marketing/advertising-effectiveness-study
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
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- Моделирање маркетиншког миксаMarketing↔ compare
- Net Promoter ScoreMarketing↔ compare
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