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| Scala SERVQUAL per la Qualità del Servizio× | Indice Americano di Soddisfazione del Cliente (ACSI)× | Scala di Qualità del Servizio Elettronico E-S-QUAL× | Scala HEdPERF per la Performance nell'Istruzione Superiore× | |
|---|---|---|---|---|
| Campo | Gestione del marketing | Gestione del marketing | Gestione del marketing | Gestione del marketing |
| Famiglia | Process / pipeline | Process / pipeline | Process / pipeline | Process / pipeline |
| Anno di origine≠ | 1988 | 1996 | 2005 | 2003 |
| Ideatore≠ | A. Parasuraman, Valerie A. Zeithaml, Leonard L. Berry | Claes Fornell, Michael D. Johnson, Eugene W. Anderson, Jaesung Cha, Barbara E. Bryant | A. Parasuraman, Valerie A. Zeithaml, Anantharanthan Malhotra | Ganesan Srikanthan, John F. Dalrymple |
| Tipo≠ | Multi-dimensional service quality scale | Structural equation model for satisfaction and loyalty | Multi-dimensional electronic service quality scale | Multi-dimensional higher education service quality scale |
| Fonte seminale≠ | Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-40. link ↗ | Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60(4), 7-18. DOI ↗ | Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality. Journal of Service Research, 7(3), 213-233. DOI ↗ | Srikanthan, G., & Dalrymple, J. F. (2003). Developing a Holistic Model for Quality in Higher Education. Quality in Higher Education, 9(2), 123-138. DOI ↗ |
| Alias | Service Quality Instrument, Gap Model | ACSI, National Customer Satisfaction Index | E-S-QUAL, Online Service Quality Scale | HEdPERF, Educational Service Quality Scale |
| Correlati≠ | 4 | 4 | 3 | 4 |
| Sintesi≠ | SERVQUAL is a 22-item, multi-dimensional scale developed by Parasuraman, Zeithaml, and Berry in 1988 to measure consumer perceptions of service quality. It captures the gap between customer expectations and actual service performance across five core dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy. The instrument has become the most widely used tool for service quality assessment in marketing research and practice. | The American Customer Satisfaction Index (ACSI), developed by Fornell and colleagues in 1996, is a structural equation modeling-based approach to measuring and predicting customer satisfaction across industries and over time. ACSI assesses customer expectations, perceived value, perceived quality, complaints, and loyalty in a unified framework. Since 1994, ACSI data has been collected quarterly on thousands of customers across diverse U.S. industries, making it a key economic indicator and benchmark for organizational performance. | E-S-QUAL is a 22-item scale developed by Parasuraman, Zeithaml, and Malhotra (2005) to measure service quality in electronic commerce and digital service environments. Adapting the foundational SERVQUAL dimensions to online contexts, E-S-QUAL assesses four core dimensions: Efficiency (ability to complete transactions quickly), Fulfillment (accurate order fulfillment and on-time delivery), System Availability (website uptime and technical performance), and Privacy (security of customer data and transactions). The scale captures both service delivery (how the website functions) and service recovery (how problems are handled). | HEdPERF is a 41-item scale designed specifically to measure service quality in higher education contexts, developed by Srikanthan and Dalrymple (2003). Extending SERVQUAL's framework to academic environments, HEdPERF captures unique dimensions of educational service: Academic Aspects (teaching quality, curriculum relevance), Non-Academic Aspects (administrative efficiency, physical facilities), Reputation (institutional prestige, employability), Access (availability of information, ease of enrollment), and Programme Issues (program content, skill development). The scale addresses the distinctive characteristics of educational services, which blend academic content delivery with student support and institutional experience. |
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