Process / pipelineSampling
在线简单随机抽样 — 基于网络的概率抽样
在线简单随机抽样将经典简单随机抽样(SRS)的逻辑应用于数字数据收集:定义好的在线总体中的每个成员都有同等且独立的被选概率,并且调查通过网络平台、电子邮件链接或在线面板进行。该方法将概率抽样的统计严谨性与互联网调查交付的速度和成本优势相结合。
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来源
- Couper, M. P. (2008). Designing Effective Web Surveys. Cambridge University Press. ISBN: 978-0521700535
- Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. ISBN: 978-1118456149
如何引用本页
ScholarGate. (2026, June 3). Online Simple Random Sampling. ScholarGate. https://scholargate.app/zh/survey-methodology/online-simple-random-sampling
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