方法对比
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| 在线简单随机抽样× | 在线整群抽样× | |
|---|---|---|
| 领域 | 调查方法论 | 调查方法论 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | Late 1990s–2000s (digital adaptation) | Late 1990s–2000s (as internet surveys became prevalent) |
| 提出者≠ | Adapted from classical simple random sampling (Neyman, 1934) for web/digital survey contexts; operationalised by survey methodology researchers from the late 1990s onward | Adapted from cluster sampling (Mahalanobis, Hansen & Hurwitz, 1940s) to online survey contexts |
| 类型≠ | Probability sampling design | Probability sampling technique |
| 开创性文献≠ | Couper, M. P. (2008). Designing Effective Web Surveys. Cambridge University Press. ISBN: 978-0521700535 | Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494. DOI ↗ |
| 别名≠ | web simple random sampling, internet SRS, digital random sampling, online SRS | internet cluster sampling, web cluster sampling, digital cluster sampling |
| 相关≠ | 5 | 4 |
| 摘要≠ | Online simple random sampling applies the logic of classical simple random sampling (SRS) to digital data collection: every member of a defined online population has an equal and independent probability of being selected, and the survey is administered via web platform, email link, or online panel. The approach combines the statistical rigour of probability sampling with the speed and cost advantages of internet-based survey delivery. | Online cluster sampling applies the classic cluster sampling logic to internet-based research: naturally occurring digital groups — such as online communities, email lists, forum memberships, or institutional user registries — serve as clusters, and selected clusters are surveyed in full or partially via web-based instruments. It offers a practical route to probability-based online samples when no complete list of individuals exists but lists of digital groups are accessible. |
| ScholarGate数据集 ↗ |
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