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| 在线简单随机抽样× | 系统抽样× | |
|---|---|---|
| 领域 | 调查方法论 | 调查方法论 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | Late 1990s–2000s (digital adaptation) | Mid-20th century (Cochran 1953; Kish 1965) |
| 提出者≠ | Adapted from classical simple random sampling (Neyman, 1934) for web/digital survey contexts; operationalised by survey methodology researchers from the late 1990s onward | William G. Cochran; formalized in survey sampling theory |
| 类型 | Probability sampling design | Probability sampling design |
| 开创性文献≠ | Couper, M. P. (2008). Designing Effective Web Surveys. Cambridge University Press. ISBN: 978-0521700535 | Cochran, W. G. (1977). Sampling Techniques (3rd ed.). John Wiley & Sons. ISBN: 978-0471162407 |
| 别名 | web simple random sampling, internet SRS, digital random sampling, online SRS | interval sampling, systematic random sampling, equal-interval sampling, fixed-interval sampling |
| 相关 | 5 | 5 |
| 摘要≠ | Online simple random sampling applies the logic of classical simple random sampling (SRS) to digital data collection: every member of a defined online population has an equal and independent probability of being selected, and the survey is administered via web platform, email link, or online panel. The approach combines the statistical rigour of probability sampling with the speed and cost advantages of internet-based survey delivery. | Systematic sampling is a probability sampling technique in which every k-th element is selected from an ordered list of the population after a random starting point. With population size N and desired sample size n, the sampling interval k = N/n is computed and one unit is chosen at random from the first interval; all subsequent units are selected by adding k repeatedly. The method is operationally simple, yields a spread-out sample, and often achieves lower variance than simple random sampling when the list has no harmful periodicity. |
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