Process / pipelineMedia-effects experiments
Framing Effects Experiment
A framing effects experiment is a randomized design that isolates the causal impact of how a message is framed — which considerations it emphasizes — on people's attitudes, judgments, or behavior. By randomly assigning participants to read otherwise comparable messages that differ only in their frame, it provides the causal counterpart to the descriptive framing analysis of media content.
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来源
- Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
- Chong, D., & Druckman, J. N. (2007). Framing theory. Annual Review of Political Science, 10, 103–126. DOI: 10.1146/annurev.polisci.10.072805.103054 ↗
- Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. DOI: 10.1111/j.1460-2466.1993.tb01304.x ↗
如何引用本页
ScholarGate. (2026, June 22). Framing Effects Experimental Design in Communication. ScholarGate. https://scholargate.app/zh/communication/framing-effects-experiment
选用哪种方法？
将本方法与其最相近的同类并置，并排研读——本馆将书籍铺陈于案上，取舍则由您定夺。
- Elaboration Likelihood AnalysisCommunication↔ 比较
- Framing AnalysisCommunication↔ 比较
- Gain-Loss Message Framing AnalysisCommunication↔ 比较
- Media Priming ExperimentCommunication↔ 比较