Uses and Gratifications Survey
The uses and gratifications survey is the dominant audience-centered method in communication research, asking not what media do to people but what people do with media. Codified by Katz, Blumler, and Gurevitch in 1973, it treats audiences as active agents who select media to satisfy social and psychological needs, and it measures those motives and the rewards obtained through structured self-report scales.
Les hele metoden
Logg inn med en gratis konto for å lese denne delen.
Metodekart
Nabolaget av beslektede metoder — velg en node for å utforske.
Kilder
- Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509–523. DOI: 10.1086/268109 ↗
- Palmgreen, P., & Rayburn, J. D. (1979). Uses and gratifications and exposure to public television: A discrepancy approach. Communication Research, 6(2), 155–179. DOI: 10.1177/009365027900600203 ↗
Slik siterer du denne siden
ScholarGate. (2026, June 22). Uses and Gratifications Survey Methodology. ScholarGate. https://scholargate.app/no/communication/uses-and-gratifications-survey
Hvilken metode?
Sett denne metoden ved siden av sin nærmeste slektning og les dem side om side — biblioteket legger bøkene på bordet; valget er ditt.
- Agenda-Setting AnalyseMedievitenskap↔ sammenlign
- Cultivation AnalysisCommunication↔ sammenlign
- Media Richness AnalysisCommunication↔ sammenlign
- Media System Dependency AnalysisCommunication↔ sammenlign
Referert av
Lignende metoder
Funnet en feil på denne siden? Rapporter eller foreslå en rettelse →