Audience Reception Analysis
Audience reception analysis studies how real audiences interpret and make meaning from media texts, rejecting the idea that meaning is simply transmitted from message to receiver. Built on Stuart Hall's encoding/decoding model and David Morley's empirical work, it treats interpretation as an active, socially situated process and examines whether audiences accept, negotiate, or resist the meanings a text seems to prefer.
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Kilder
- Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, Media, Language: Working Papers in Cultural Studies, 1972–79 (pp. 128–138). London: Hutchinson. ISBN: 9780415079068
- Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129–152. DOI: 10.1146/annurev.soc.22.1.129 ↗
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ScholarGate. (2026, June 22). Audience Reception Analysis of Media. ScholarGate. https://scholargate.app/no/communication/audience-reception-analysis
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- Cultivation AnalysisCommunication↔ sammenlign
- Focus Groups in Media ResearchCommunication↔ sammenlign
- Narrative Analysis in MediaCommunication↔ sammenlign
- Uses and Gratifications SurveyCommunication↔ sammenlign
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