Registro de evidencia del método

Customer Journey Mapping

Customer Journey Mapping is a service design methodology that visualizes the complete customer experience across all touchpoints and phases of a customer relationship, from awareness through advocacy. Developed through work in design and service management, journey mapping integrates behavioral data, customer emotions, pain points, and moments of truth to reveal opportunities for experience improvement and organizational alignment.

Sources recorded, not reviewed

Registro de origen

Citas copiadas textualmente del registro de origen del método. No se infiere ninguna verificación a nivel de afirmación de ellas.

Customer Journey Mapping Framework

Registro del método taxonómico · process-pipeline / marketing

Rosenbaum, M. S., Ostrom, A. L., & Kuntze, R. (2005). Tensions in Service Quality and Service Marketing: An Introduction. Journal of Services Marketing, 19(7), 422-428. · URL
Patrucco, A. S., Ciccullo, F., & Creazza, A. (2018). Mitigating Operational Risks in the Freight Forwarding Industry. International Journal of Logistics: Research and Applications, 21(2), 131-146. · URL
Curedale, R. (2013). Service Design: 250 Essential Methods. Design Community College Inc. · ISBN 978-1492218074

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Afirmaciones curadas

Afirmaciones persistidas en el libro mayor de evidencia, cada una con su propia evaluación.

Aún no hay afirmaciones curadas

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Métodos relacionados

Generado a partir del grafo de métodos y mostrado como relaciones sugeridas por la máquina; no se infiere ninguna afirmación de evidencia.

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