Process / pipelineTechnology adoption
Online Trust Scale
The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts.
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Sources
- Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151. DOI: 10.1016/j.jretconser.2005.08.002 ↗
- Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000). Consumer trust in an Internet store. Information Technology and Management, 1(1-2), 45-71. DOI: 10.1023/A:1019104520776 ↗