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Consumer Attitudes & Behavior

Consumer attitudes and behavior covers the psychology of consumers.

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Scope

It includes consumer decision-making, attitudes, and buying behaviour.

Core questions

  • How do consumers decide?
  • What shapes consumer attitudes?
  • How is buying behaviour explained?

Key concepts

  • Consumer decision-making
  • Attitudes
  • Buying behaviour
  • Choice

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What does this area study?
Consumer attitudes and behavior covers the psychology of consumers.

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