Network Agenda-Setting
Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.
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Sources
- Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631. DOI: 10.1080/08838151.2012.732148 ↗
- McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. DOI: 10.1086/267990 ↗
How to cite this page
ScholarGate. (2026, June 22). Network Agenda-Setting (Third-Level Agenda Setting). ScholarGate. https://scholargate.app/en/communication/network-agenda-setting
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
- Agenda-Setting AnalysisMedia Studies↔ compare
- Framing AnalysisCommunication↔ compare
- Manifest Content AnalysisCommunication↔ compare
- Semantic Network AnalysisCommunication↔ compare