Hyperlink Network Analysis
Hyperlink network analysis (HNA) treats the hyperlinks among websites as social and communicative ties and applies social-network methods to the resulting web graph. Developed within webometrics by Park, Thelwall, and others, it reads a link from one organization's site to another's as a signal of endorsement, affiliation, or attention, and maps how actors — governments, NGOs, companies, media — are connected online.
Read the full method
Sign in with a free account to read this section.
Method map
The neighbourhood of related methods — select a node to explore.
Sources
- Park, H. W., & Thelwall, M. (2006). Hyperlink analyses of the World Wide Web: A review. Journal of Computer-Mediated Communication, 8(4). DOI: 10.1111/j.1083-6101.2003.tb00223.x ↗
- Wasserman, S., & Faust, K. (1994). Social Network Analysis: Methods and Applications. Cambridge: Cambridge University Press. ISBN: 9780521387071
How to cite this page
ScholarGate. (2026, June 22). Hyperlink Network Analysis of Web Structure. ScholarGate. https://scholargate.app/en/communication/hyperlink-network-analysis
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
- Network Agenda-SettingCommunication↔ compare
- Network Text AnalysisCommunication↔ compare
- Semantic Network AnalysisCommunication↔ compare
- Social Media Network AnalysisCommunication↔ compare