Framing Analysis
Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.
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Sources
- Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. DOI: 10.1111/j.1460-2466.1993.tb01304.x ↗
- Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 9780761915454
How to cite this page
ScholarGate. (2026, June 22). Framing Analysis of Communication Messages. ScholarGate. https://scholargate.app/en/communication/framing-analysis-method
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
- Agenda-Setting AnalysisMedia Studies↔ compare
- Content AnalysisQualitative↔ compare
- Manifest Content AnalysisCommunication↔ compare
- Media Framing AnalysisMedia Studies↔ compare
- Network Agenda-SettingCommunication↔ compare