Social Media Network Analysis
Social media network analysis applies social-network methods to the relationships among accounts on platforms — who follows, mentions, replies to, retweets, or shares whom — to reveal the structure of online conversation. By representing interactions as a graph and computing measures of centrality and community, it identifies influential actors, cohesive clusters, and the overall shape of public discourse around a topic.
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Sources
- Himelboim, I., Smith, M. A., Rainie, L., Shneiderman, B., & Espina, C. (2017). Classifying Twitter topic-networks using social network analysis. Social Media + Society, 3(1), 1–13. DOI: 10.1177/2056305117691545 ↗
- Wasserman, S., & Faust, K. (1994). Social Network Analysis: Methods and Applications. Cambridge: Cambridge University Press. ISBN: 9780521387071
How to cite this page
ScholarGate. (2026, June 22). Social Media Network Analysis of Online Interaction. ScholarGate. https://scholargate.app/en/communication/social-media-network-analysis
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
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