Second-Level Agenda Setting
Second-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.
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Sources
- McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. DOI: 10.1086/267990 ↗
- Weaver, D. H., Graber, D. A., McCombs, M. E., & Eyal, C. H. (1981). Media Agenda-Setting in a Presidential Election: Issues, Images, and Interest. New York: Praeger. ISBN: 9780275907389
How to cite this page
ScholarGate. (2026, June 22). Second-Level (Attribute) Agenda-Setting Analysis. ScholarGate. https://scholargate.app/en/communication/second-level-agenda-setting
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
- Agenda-Setting AnalysisMedia Studies↔ compare
- Framing AnalysisCommunication↔ compare
- Media Priming ExperimentCommunication↔ compare
- Network Agenda-SettingCommunication↔ compare