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数字项目评估——使用数字数据和方法评估项目

数字项目评估将项目评估的系统逻辑应用于完全或部分在数字环境中运行的项目,使用数字工具和数据——网络分析、在线调查、平台日志、社交媒体指标和数字痕迹数据——来评估项目的覆盖范围、实施保真度和成果。它保留了通过利用数字数据源提供的速度、规模和粒度来对项目价值和功绩做出可辩护判断的核心评估承诺。应用范围涵盖在线教育、数字公共卫生宣传活动、电子政务服务和技术中介的社会项目。

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来源

  1. George, S., & Leidner, D. (2020). Digital Evaluation: Leveraging Digital Data and Methods for Program Assessment. Routledge. link
  2. Russ-Eft, D., & Preskill, H. (2009). Evaluation in Organizations: A Systematic Approach to Enhancing Learning, Performance, and Change (2nd ed.). Basic Books. ISBN: 978-0465018666

如何引用本页

ScholarGate. (2026, June 3). Digital Program Evaluation Research. ScholarGate. https://scholargate.app/zh/field-methods/digital-program-evaluation

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ScholarGateDigital Program Evaluation (Digital Program Evaluation Research). 于 2026-06-15 检索自 https://scholargate.app/zh/field-methods/digital-program-evaluation · 数据集: https://doi.org/10.5281/zenodo.20539026