方法证据记录
Brand Equity Measurement
Brand Equity Measurement is a comprehensive framework developed by David Aaker in 1991 for quantifying and assessing the value that a brand name adds to a product or service. It provides organizations with methods to understand how consumers perceive their brand across multiple dimensions, enabling better strategic decision-making and resource allocation.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
Brand Equity Measurement Framework
分类方法记录 · process-pipeline / marketing
- Aaker, D. A. (1991). Managing Brand Equity. Free Press. · ISBN 978-0029001110
- Keller, K. L., & Lehmann, D. R. (2008). Assessing Long-Term Brand Effects. Journal of Brand Management, 15(5), 359-371. · URL
- Yoo, B., & Donthu, N. (2000). Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale. Journal of Business Research, 52(1), 1-14. · DOI 10.1016/S0148-2963(99)00098-3
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