Process / pipelineCultural and reception studies
Audience Reception Analysis
Audience reception analysis studies how real audiences interpret and make meaning from media texts, rejecting the idea that meaning is simply transmitted from message to receiver. Built on Stuart Hall's encoding/decoding model and David Morley's empirical work, it treats interpretation as an active, socially situated process and examines whether audiences accept, negotiate, or resist the meanings a text seems to prefer.
在 MethodMind 中打开即将推出应用、比较、获取指导
工具与资源
学习与探索
视频即将推出
阅读完整方法
仅限会员
登录使用免费账户登录即可阅读本节。
方法图谱
相关方法的邻域——选择一个节点以展开探索。
来源
- Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, Media, Language: Working Papers in Cultural Studies, 1972–79 (pp. 128–138). London: Hutchinson. ISBN: 9780415079068
- Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129–152. DOI: 10.1146/annurev.soc.22.1.129 ↗
如何引用本页
ScholarGate. (2026, June 22). Audience Reception Analysis of Media. ScholarGate. https://scholargate.app/zh/communication/audience-reception-analysis
选用哪种方法？
将本方法与其最相近的同类并置，并排研读——本馆将书籍铺陈于案上，取舍则由您定夺。
- Cultivation AnalysisCommunication↔ 比较
- Focus Groups in Media ResearchCommunication↔ 比较
- Narrative Analysis in MediaCommunication↔ 比较
- Uses and Gratifications SurveyCommunication↔ 比较