方法对比
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| Audience Reception Analysis× | Narrative Analysis in Media× | |
|---|---|---|
| 领域 | Communication | Communication |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | 1980 | 2008 |
| 提出者≠ | Stuart Hall (encoding/decoding); David Morley (empirical reception) | Narrative theory (Labov; Fisher); methods synthesized by Riessman |
| 类型≠ | Qualitative study of how audiences interpret and make meaning from media | Interpretive analysis of how media tell stories and construct meaning |
| 开创性文献≠ | Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, Media, Language: Working Papers in Cultural Studies, 1972–79 (pp. 128–138). London: Hutchinson. ISBN: 9780415079068 | Riessman, C. K. (2008). Narrative Methods for the Human Sciences. Thousand Oaks, CA: Sage. ISBN: 9780761929987 |
| 别名 | Reception study, Encoding/decoding analysis, Reception analysis of audiences, İzleyici Alımlama Analizi | Media narrative analysis, Narrative criticism of media, Storytelling analysis in media, Medyada Anlatı Analizi |
| 相关 | 4 | 4 |
| 摘要≠ | Audience reception analysis studies how real audiences interpret and make meaning from media texts, rejecting the idea that meaning is simply transmitted from message to receiver. Built on Stuart Hall's encoding/decoding model and David Morley's empirical work, it treats interpretation as an active, socially situated process and examines whether audiences accept, negotiate, or resist the meanings a text seems to prefer. | Narrative analysis examines how media tell stories — how events are selected, ordered, and given meaning through plot, character, and perspective. Drawing on narrative theory and the methodological syntheses of scholars like Catherine Riessman, it treats storytelling as a fundamental way humans organize experience and persuade, and it interprets the structure, content, and performance of media narratives. |
| ScholarGate数据集 ↗ |
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