Kipimo cha Motisha ya Kusafiri
Kipimo cha Motisha ya Kusafiri (TMS) hupima sababu za msingi na vichocheo vya kisaikolojia vinavyowasukuma watu kuchukua likizo na kuchagua maeneo maalum. Kiliundwa na Crompton (1979) na Iso-Ahola (1982), na kinatokana na nadharia ya motisha ya kusukuma-kuvuta, TMS huweka wazi motisha za ndani (kuepuka utaratibu, kujitambua, uhusiano wa kijamii) na vivutio maalum vya eneo (fukwe, maeneo ya kitamaduni, shughuli). Kuelewa motisha ya kusafiri ni muhimu katika kuweka nafasi ya eneo, kubuni uzoefu, na kugawanya wageni, kwani wasifu tofauti wa motisha unahitaji ujumbe tofauti wa masoko na mipangilio ya huduma.
Soma mbinu kamili
Ingia kwa akaunti ya bure ili kusoma sehemu hii.
Ramani ya mbinu
Jirani ya mbinu zinazohusiana — chagua nodi ili kuchunguza.
Vyanzo
- Plog, S. C. (1974). Why destination areas rise and fall in popularity. The Cornell Hotel and Restaurant Administration Quarterly, 14(4), 55-58. DOI: 10.1177/001088047401400409 ↗
- Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408-424. DOI: 10.1016/0160-7383(79)90004-5 ↗
- Iso-Ahola, S. E. (1982). Toward a social psychological theory of tourism motivation: A rejoinder. Annals of Tourism Research, 9(2), 256-262. DOI: 10.1016/0160-7383(82)90049-4 ↗
- Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140. DOI: 10.1086/208906 ↗
Jinsi ya kunukuu ukurasa huu
ScholarGate. (2026, June 3). Travel Motivation Scale (TMS). ScholarGate. https://scholargate.app/sw/tourism-management/travel-motivation-scale
Mbinu ipi?
Weka mbinu hii kando ya jamaa zake wa karibu na uzisome bega kwa bega — maktaba huweka vitabu mezani; uamuzi ni wako.
- Destination Image ScaleUsimamizi wa Utalii↔ linganisha
- Kipimo cha Thamani Inayoonekana kwa UtaliiUsimamizi wa Utalii↔ linganisha
- Kipimo cha Kushikamana na MahaliUsimamizi wa Utalii↔ linganisha
- Kiwango cha Kuridhika kwa WataliiUsimamizi wa Utalii↔ linganisha
- Kipimo cha Motisha ya KusafiriUsimamizi wa Utalii↔ linganisha
Imerejelewa na
Similar methods
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