Media Priming Experiment
Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.
Pročitajte celu metodu
Prijavite se besplatnim nalogom da biste pročitali ovaj odeljak.
Mapa metoda
Okruženje srodnih metoda — izaberite čvor da biste istraživali.
Izvori
- Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
- McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. DOI: 10.1086/267990 ↗
Kako citirati ovu stranicu
ScholarGate. (2026, June 22). Media Priming Experimental Analysis. ScholarGate. https://scholargate.app/sr/communication/priming-analysis-media
Koja metoda?
Postavite ovu metodu pored njoj najbližih srodnika i čitajte ih uporedo — biblioteka polaže knjige na sto; izbor je na vama.
- Analiza postavljanja agendeStudije medija↔ uporedi
- Elaboration Likelihood AnalysisCommunication↔ uporedi
- Framing Effects ExperimentCommunication↔ uporedi
- Second-Level Agenda SettingCommunication↔ uporedi
Citirana u
Сличне методе
Uočili ste grešku na ovoj stranici? Prijavite je ili predložite ispravku →