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| 온라인 신뢰 척도× | 소셜 미디어 참여 척도× | |
|---|---|---|
| 분야 | 정보시스템 | 정보시스템 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 2000 | 2011 |
| 창시자≠ | Walker & Johnson; Jarvenpaa et al. | Hollebeek; Zhang & Zhu |
| 유형≠ | Likert-scale trust measure | Likert-scale engagement measure |
| 원전≠ | Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151. link ↗ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ |
| 별칭 | Consumer Trust, Web Trust | Social Media Engagement, SME Scale |
| 관련 | 4 | 4 |
| 요약≠ | The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts. | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. |
| ScholarGate데이터셋 ↗ |
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