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온라인 신뢰 척도×E-Learning Satisfaction Scale×
분야정보시스템정보시스템
계열Process / pipelineProcess / pipeline
기원 연도20002008
창시자Walker & Johnson; Jarvenpaa et al.Bolliger, Halupa, Chi & Kilduff
유형Likert-scale trust measureLikert-scale satisfaction measure
원전Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151. link ↗Chi, T., & Kilduff, P. P. (2011). Understanding consumer perceived value of casual online games. New Media & Society, 13(6), 954-971. link ↗
별칭Consumer Trust, Web TrustELSS, Online Learning Satisfaction
관련44
요약The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts.The E-Learning Satisfaction Scale measures learner satisfaction with online educational experiences across multiple dimensions including platform quality, instructor effectiveness, course content, peer interaction, and technical support. Developed through research by Bolliger, Halupa, Chi, and others studying online higher education, the scale helps institutions assess course quality, predict learner retention, and identify improvement opportunities in digital education delivery.
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