방법 비교

	다중 사례 기반 디지털 민족지	비교 디지털 민족지학
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	2000s–2010s	1995–2000 (multi-sited framework 1995; virtual ethnography 2000)
창시자	Christine Hine (virtual ethnography); Sarah Pink et al. (digital ethnography); cross-case logic from Robert Yin	Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography)
유형	Qualitative comparative research design	Qualitative research design
원전	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958956	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963
별칭	multi-case digital ethnography, comparative digital ethnography, cross-case digital ethnography, multi-site digital ethnography	CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnography
관련	5	5
요약	Multiple case-based digital ethnography is a qualitative research design that conducts ethnographic fieldwork across two or more purposefully selected digital sites or communities, then systematically compares findings across cases. Rooted in digital ethnography's immersive, interpretive tradition and in multiple case study logic, it reveals both site-specific practices and cross-cutting patterns in online social life. It is especially suited to questions about how similar phenomena are enacted differently across digital platforms, communities, or cultural contexts.	Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss.