Cultivation Differential Analysis
Cultivation differential analysis is the analytic core of cultivation theory: it compares the social-reality beliefs of heavy television viewers with those of light viewers to estimate how much exposure to television's recurrent messages 'cultivates' a worldview. The cultivation differential is the percentage-point gap between heavy and light viewers in endorsing a television-consistent belief, examined net of demographic controls and refined by the concepts of mainstreaming and resonance.
手法の全文を読む
無料アカウントでログインすると、このセクションを読めます。
手法マップ
関連する手法の近傍 — ノードを選択して探索できます。
出典
- Gerbner, G., & Gross, L. (1976). Living with television: The violence profile. Journal of Communication, 26(2), 172–199. DOI: 10.1111/j.1460-2466.1976.tb01397.x ↗
- Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (1980). The 'mainstreaming' of America: Violence profile no. 11. Journal of Communication, 30(3), 10–29. DOI: 10.1111/j.1460-2466.1980.tb01987.x ↗
このページの引用方法
ScholarGate. (2026, June 22). Cultivation Differential Analysis of Media Effects. ScholarGate. https://scholargate.app/ja/communication/cultivation-differential-analysis
どの手法を選ぶ？
この手法を最も近い類縁の手法と並べ、両者を見比べてください — ライブラリは本を机の上に並べるだけ。選ぶのはあなたです。
- アジェンダ設定分析メディア研究↔ 比較
- Cultivation AnalysisCommunication↔ 比較
- Media System Dependency AnalysisCommunication↔ 比較
- Uses and Gratifications SurveyCommunication↔ 比較