Uses and Gratifications Survey
The uses and gratifications survey is the dominant audience-centered method in communication research, asking not what media do to people but what people do with media. Codified by Katz, Blumler, and Gurevitch in 1973, it treats audiences as active agents who select media to satisfy social and psychological needs, and it measures those motives and the rewards obtained through structured self-report scales.
Pročitajte cijelu metodu
Prijavite se besplatnim računom kako biste pročitali ovaj odjeljak.
Karta metoda
Okruženje srodnih metoda — odaberite čvor za istraživanje.
Izvori
- Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509–523. DOI: 10.1086/268109 ↗
- Palmgreen, P., & Rayburn, J. D. (1979). Uses and gratifications and exposure to public television: A discrepancy approach. Communication Research, 6(2), 155–179. DOI: 10.1177/009365027900600203 ↗
Kako citirati ovu stranicu
ScholarGate. (2026, June 22). Uses and Gratifications Survey Methodology. ScholarGate. https://scholargate.app/hr/communication/uses-and-gratifications-survey
Koja metoda?
Postavite ovu metodu uz njoj najsrodnije i pročitajte ih jednu uz drugu — knjižnica vam knjige stavlja na stol; izbor je na vama.
- Analiza postavljanja agendeStudiji medija↔ usporedi
- Cultivation AnalysisCommunication↔ usporedi
- Media Richness AnalysisCommunication↔ usporedi
- Media System Dependency AnalysisCommunication↔ usporedi
Citirana u
Slične metode
Uočili ste pogrešku na ovoj stranici? Prijavite je ili predložite ispravak →