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Second-Level Agenda Setting

Second-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.

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Izvori

  1. McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. DOI: 10.1086/267990
  2. Weaver, D. H., Graber, D. A., McCombs, M. E., & Eyal, C. H. (1981). Media Agenda-Setting in a Presidential Election: Issues, Images, and Interest. New York: Praeger. ISBN: 9780275907389

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ScholarGate. (2026, June 22). Second-Level (Attribute) Agenda-Setting Analysis. ScholarGate. https://scholargate.app/hr/communication/second-level-agenda-setting

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Citirana u

ScholarGateSecond-Level Agenda Setting (Second-Level (Attribute) Agenda-Setting Analysis). Preuzeto 2026-06-24 s https://scholargate.app/hr/communication/second-level-agenda-setting · Skup podataka: https://doi.org/10.5281/zenodo.20539026