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Simulation de choix discrets×Analyse conjointe×Modèle Logit Mixte×Simulation de Monte-Carlo×
DomaineSimulationPlans d'expériencesÉconométriePrise de décision
FamilleProcess / pipelineHypothesis testRegression modelMCDM
Année d'origine1974 (McFadden's Nobel-cited logit); simulation extensions throughout 1990s–2000s197820001949
Auteur d'origineDaniel McFadden (random utility theory); Kenneth Train (simulation methods)Paul E. Green & V. SrinivasanDaniel McFadden & Kenneth TrainMetropolis, N., Ulam, S.
TypeDiscrete choice modelling with Monte Carlo simulationDecomposition-based utility estimationRandom-parameters discrete choice modelRobustness wrapper — Monte Carlo uncertainty propagation
Source fondatriceTrain, K.E. (2009). Discrete Choice Methods with Simulation (2nd ed.). Cambridge University Press. DOI ↗Green, P.E. & Srinivasan, V. (1978). Conjoint analysis in consumer research: Issues and outlook. Journal of Consumer Research, 5(2), 103–123. DOI ↗Train, K. E. (2009). Discrete Choice Methods with Simulation (2nd ed.). Cambridge University Press. ISBN: 978-0-521-74738-7Metropolis, N., Ulam, S. (1949). The Monte Carlo method. Journal of the American Statistical Association DOI ↗
Aliasstated preference simulation, SP simulation, revealed preference modelling, Ayrık Seçim Simülasyonu (Stated Preference / SP Simulation)CBC conjoint, choice-based conjoint, adaptive conjoint analysis, full-profile conjointRandom Parameters Logit, Mixed Multinomial Logit, Error Components Logit, Karma Logit Modeli
Apparentées5630
RésuméDiscrete choice simulation is a behavioural modelling method — grounded in random utility theory formalised by Daniel McFadden in the 1970s and extended to simulation-based estimation by Kenneth Train — that estimates how individuals choose among mutually exclusive alternatives and then uses those estimated preference parameters to forecast how choice shares would shift under hypothetical policy or market scenarios. It is the dominant quantitative tool in transport demand analysis, health economics, environmental valuation, and marketing research.Conjoint analysis is a preference-measurement technique that decomposes overall product evaluations into the separate utility values — called part-worths — that respondents assign to each attribute level. Formalised by Green and Srinivasan in their seminal 1978 Journal of Consumer Research paper, the method has become the dominant tool in marketing research and product design for quantifying what buyers truly trade off when they choose between options.The Mixed Logit model, introduced formally by McFadden and Train (2000) and elaborated in Train (2009), is a flexible discrete choice framework that allows preference parameters to vary randomly across decision-makers. By integrating standard logit probabilities over a mixing distribution of coefficients, it overcomes the restrictive independence of irrelevant alternatives (IIA) property and accommodates unobserved taste heterogeneity, panel data correlation, and complex substitution patterns across alternatives.MONTE-CARLO-SIMULATION (Monte Carlo Simulation — Stochastic uncertainty propagation through MCDM model) is a ranking multi-criteria decision-making (MCDM) method introduced by Metropolis, N., Ulam, S. in 1949. It turns a decision matrix of alternatives scored on multiple criteria into a structured, reproducible result.
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ScholarGateComparer des méthodes: Discrete Choice Simulation · Conjoint Analysis · Mixed Logit · MONTE-CARLO-SIMULATION. Consulté le 2026-06-18 sur https://scholargate.app/fr/compare