Process / pipelineCross-cultural scale
Cultural Values Scale
The Cultural Values Scale is a self-report measure designed to assess individual endorsement of cultural values spanning individualism and collectivism. Developed within the cross-cultural psychology literature, the scale captures how individuals prioritize personal autonomy, achievement, and self-expression against group harmony, interdependence, and collective well-being. It has become a standard tool for understanding cultural orientation in diverse populations.
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Sources
- Oyserman, D., Coon, H. M., & Kemmelmeier, M. (2002). Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. Psychological Bulletin, 128(1), 3–72. DOI: 10.1037/0033-2909.128.1.3 ↗