Method evidence record

Online Focus Group

An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations.

Sources recorded, not reviewed

Source record

Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.

Online Focus Group Interview

Taxonomic method record · process-pipeline / survey-methodology

Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. · DOI 10.1080/00913367.2016.1252288
Morgan, D. L. (1997). Focus Groups as Qualitative Research (2nd ed.). Sage Publications. · ISBN 978-0761903437

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Curated claims

Claims persisted in the evidence ledger, each with its own assessment.

No curated claims yet

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Related methods

Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.

Same method familyFocus Groupmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketOnline Participant Observationmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketOnline Semi-structured Interviewmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketOnline Structured Interviewmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketOnline Surveymachine-suggested · Relational suggestion, not evidence.