Process / pipelineData collection
Online Participant Observation — Virtual Participant Observation
Online participant observation is a qualitative data collection method in which the researcher enters a digital community or online environment — forums, social media groups, multiplayer games, virtual workplaces — both as a participant and as an observer, systematically documenting social interactions, practices, and meanings as they naturally unfold in the digital space.
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Sources
- Hine, C. (2000). Virtual Ethnography. SAGE Publications. ISBN: 978-0761958956
- Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. SAGE Publications. ISBN: 978-1847875167