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领域质性质性研究
方法族Process / pipelineProcess / pipeline
起源年份Formalized in social sciences from the 1980s–2000s1989 (Fairclough); 1987 (Potter & Wetherell)
提出者Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus BanksNorman Fairclough; Jonathan Potter and Margaret Wetherell
类型Qualitative research approachMethod
开创性文献Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056Fairclough, N. (1989). Language and power. Longman. link ↗
别名visual research methods, image analysis, visual inquiry, visual data analysisDA, Critical Discourse Analysis, Discursive Analysis
相关62
摘要Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGate方法对比: Visual analysis · Discourse Analysis. 于 2026-06-15 检索自 https://scholargate.app/zh/compare