Process / pipelineNitel desen ve analiz
纵向民族志 — 追踪在线社群的演变
纵向民族志将Kozinets开发的系统性、沉浸式在线民族志方法应用于多个时间点，以揭示数字社群、文化实践和共享意义的演变方式。它并非提供在线生活的快照，而是追踪同一社群或平台数周、数月或数年，捕捉互联网文化的变迁、连续性及时间节奏。
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来源
- Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. ISBN: 978-1526458353
- Mkono, M., & Markwell, K. (2014). The application of netnography in tourism research: Revolution or evolution? Journal of Travel and Tourism Marketing, 31(4), 453–465. link ↗
如何引用本页
ScholarGate. (2026, June 3). Longitudinal Netnographic Research. ScholarGate. https://scholargate.app/zh/qualitative/longitudinal-netnography
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