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纵向民族志×纵向民族志×
领域质性质性
方法族Process / pipelineProcess / pipeline
起源年份1997 (netnography); longitudinal application developed 2000s–2010s1920s (classical origins); refined 1990s–2000s
提出者Robert V. Kozinets (netnography); longitudinal extension by subsequent researchersRooted in classical anthropological fieldwork (Malinowski, 1922); systematised for sociological revisits by Michael Burawoy (2003)
类型Longitudinal qualitative online research designQualitative research design
开创性文献Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. ISBN: 978-1526458353Burawoy, M. (2003). Revisits: An outline of a theory of reflexive ethnography. American Sociological Review, 68(5), 645–679. DOI ↗
别名longitudinal online ethnography, temporal netnography, long-term netnography, diachronic netnographyextended ethnography, long-term fieldwork, sustained ethnographic study, longitudinal field research
相关55
摘要Longitudinal netnography applies the systematic, immersive online ethnographic method developed by Kozinets across multiple time points to reveal how digital communities, cultural practices, and shared meanings evolve. Rather than offering a snapshot of online life, it tracks the same community or platform over weeks, months, or years, capturing change, continuity, and the temporal rhythms of internet culture.Longitudinal ethnography is a qualitative research design in which a researcher conducts sustained, repeated fieldwork with the same community, organisation, or group across an extended period — months to decades. By returning to the field at multiple time points, the researcher captures how social processes, meanings, and structures evolve, making it the only qualitative method capable of directly observing change and continuity in lived experience.
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ScholarGate方法对比: Longitudinal Netnography · Longitudinal Ethnography. 于 2026-06-18 检索自 https://scholargate.app/zh/compare